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Home › New Crumbs Investor Reveals How The Brand Destroyed Itself

 

New Crumbs Investor Reveals How The Brand Destroyed Itself

2014-10-24 17:54:02| Mobile Homes - Topix.net

In less than a decade, Crumbs Bake Shop went from being one of the biggest cupcake companies in the world to shutting down all of its stores . We asked Marcus Lemonis, the CEO of Camping World and Good Sam Enterprises, who made a joint investment with Fischer Enterprises to save Crumbs and start reopening some of its stores.

Tags: brand itself investor reveals

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