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New Study on Whats Resonating with Hybrid and Electric Car Shoppers
2013-05-21 04:36:58| AutomotiveDigest.com - Automotive Industry News
There have been quite a few research studies done on what consumers think about green cars, primarily hybrids and electric vehicles what theyre willing to pay, concerns and attitudes they have, how likely they are to own one soon. The atmosphere has been much affected by spikes in gasoline prices and by awareness of the upcoming federal mandate on reaching 54.5 mpg by 2025. Consumer interest and support has gone through ebbs and flows, along with sales figures for these niches. Now, that seems to be changing. A study by US market research firm Phoenix Marketing International has found that consumers are phasing into more acceptance of the technology. Phoenix Marketing has been analyzing ongoing automotive ad tracking and consumer sentiment research. Ads for the Nissan Leaf, Chevy Volt, and Volkswagen TDI Clean Diesel have achieved strong results. Read all about the Phoenix study and how it can be used to effectively target marketing and sales campaigns for hybrids and EVs.. The Article New Study on Whats Resonating with Hybrid and Electric Car Shoppers appeared first on Automotive Digest.
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Category:Automotive