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Nissan Talks about the Benefits of Winning Dataium ASI Awards
2013-02-19 22:07:27| AutomotiveDigest.com - Automotive Industry News
Dataium recently announced its first annual ASI (Automotive Shopper Intensity) Awards in 21 automotive segments. Automotive Digest interviewed one of the multiple winners Nissan for more information on what winning such an award means for an automaker and its dealer network. Vinay Shahani, Director, Marketing Communications & Media for Nissan North America, Inc., said that 2012 was a huge year for the company with new product launches and powerful messaging. Nissan and Infiniti won three awards the Nissan 370Z took Compact Luxury Sports Car, the Nissan Maxima won Large Car, and the Infiniti QX Series finished first in Large Luxury Crossover SUV. Nissans corporate office and its dealers network are adding telling the story of winning these awards into the marketing process. We can talk about receiving third-party validation, and heres why, he said. Shahani talks about how Nissan is strengthening its digital marketing, and the difference winning the ASI awards makes. Continue reading...The Article Nissan Talks about the Benefits of Winning Dataium ASI Awards appeared first on Automotive Digest.
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Category:Automotive