Sony, a worldwide leader in digital imaging and the world's number one image sensor manufacturer for digital cameras and video recorders*, today announced a new line-up of digital imaging products - I 7R II, RX100 IV and RX10 II - that are customised to suit the unique needs of photographers of all levels. The new flagship full-frame mirrorless camera, the I 7R II, delivers an innovative imaging experience with the world's first back-illuminated 35mm full-frame sensor Exmor Ra CMOS sensor1, which realises high-resolution , high-sensitivity [1] and high-speed AF response up to 40 per cent faster than the original I 7R, thanks to 399 focal plane phase detection AF points.