Home OEMS Find that Green Sells Cars to Millennials
 

Keywords :   


OEMS Find that Green Sells Cars to Millennials

2013-09-22 19:46:41| AutomotiveDigest.com - Automotive Industry News

There is an assumption that Millennials dont like cars because sales among the demographic are down a valid enough conclusion. Yet, a recent study by AutoTrader.com found that of the Millennials surveyed, only 6% cited lack of interest in driving as a reason for not purchasing a car. Not only that, but many displayed discernible opinions about what brands they like and dont like, with Honda and Chevy getting big thumbs up. The difference between Millennials and previous generations is that while Boomers and X-ers simply accepted the parameters of the American Dream having a family, buying a house in the suburbs, and driving a car to work every day Millennials are more likely to make their purchasing decisions based on what suits their current lifestyle. Read more ...The Article OEMS Find that Green Sells Cars to Millennials appeared first on Automotive Digest.

Tags: find green cars sells

Category:Automotive

Latest from this category

All news

»
25.11Dr.
25.112BOX
25.11 Bianchi roma4
25.11PS3 CECH-2000A HDD1TB
25.11
25.11
25.11SUN FRAME B2 51.5×72.8cm
25.11 Jack Bunny
More »