Back from the 2024 ECIM data management conference, Oil IT Journal editor Neil McNaughton remains puzzled as to what OSDU is trying to achieve. While OSDU is developing paths for data ingestion to the cloud, data exit and use is conflicted. Whatever happened to the consumption zones? Why is there 'turmoil in the Forum?' He concludes by running OSDU against the DARPA/Heimler 'catechism' for project evaluation ... with underwhelming results.