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On the money: Kellogg stands firm on cereal plans

2014-11-03 21:11:08| Agriculture - Topix.net

"There is no quick fix in this business," Kellogg CEO John Bryant conceded last week after reporting another challenging quarter for the US group's breakfast cereal business. However, with sales still under pressure, analysts are asking why Kellogg should be investing more in cereal than it is in snacks.

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