(Telecompaper) Orange has launched a new subsidiary, Orange Horizons, to seek business opportunities in countries where the group is not already a mass-market telecom provider. These projects aim to provide a new source of revenue for and to improve customer loyalty across its footprint without the need for significant investment. The first of these projects has already been launched in South Africa under the Orange Horizons banner. This comprises two websites, an e-commerce site to sell telecoms-related devices and accessories and a country site providing online content specifically tailored for a national audience. The launch coincides with the start of the Orange Africa Cup of Nations. A similar e-commerce initiative was opened in Italy. The group plans to launch business ventures in several other European and African countries in 2013 and will also look at opportunities in South America to leverage existing content-related assets.