When it comes to automotive digital marketing, its a jungle out there, and dealers need to change their spots to survive.
According to data from Cobalts car-buyer intelligence database, car-shoppers visit a minimum of eight dealer websites, with some visiting as many as twenty in a single day. With so much competition, consumer loyalty is clearly an endangered species. Whats a dealer to do to win the sale?
Evolution, baby! To survive, a dealer must take a cue from some common jungle fauna. Enter the Peacheetameleon, a mysteriously powerful new trybrid creature that is one third peacock/one third cheetah/and one third chameleon.
The Anatomy of a Peacheetameleon Dealer Website:
The Peacock: Like the most vibrant bird in the jungle, dealers need an eye-catching website to engage and dazzle those who have been desensitized by hours of dizzy web-surfing. Stop them in their tracks with a captivating design that-much like the peacock-shows off your best assets: competitive messaging like largest inventory, awesome specials, or great customer service. Websites with drag and drop capability make it easy and fun to mix up your dealer website with vibrant designs.
Jade Makana, Cobalt Corporate Storyteller continues ...