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PepsiCo CEO: 'Our innovation is becoming more durable'
2014-10-10 23:39:57| Beverages - Topix.net
Mtn Dew Kickstart, an 'energizing' sparkling beverage with 5% juice, vitamins, and caffeine, has been a hugely successful product launch for PepsiCo If you've got enough money - and clout - it's not hard to make a big splash with a new product launch in year one. The real test comes in years two, three and four.
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Category:Food and Related Products