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Home › PepsiCo: 'The ability to evoke an emotion via packaging is 'the Holy Grail''

 

PepsiCo: 'The ability to evoke an emotion via packaging is 'the Holy Grail''

2015-09-21 22:10:09| Beverages - Topix.net

The ability to evoke an emotion via packaging is 'the Holy Grail'. Brands seek it but the ability to connect emotionally with people doesn't happen automatically, says Moira Cullen, VP global beverage design, PepsiCo.

Tags: the ability holy packaging

Category:Food and Related Products

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