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PepsiCo blends beverages with confectionery in The Hershey Co theme park project

2017-07-17 16:44:00| Daily beverage news and comment - from just-drinks.com

PepsiCo has teamed up with The Hershey Co to launch a two-story beverage outlet at Hersheypark, the confectionery giant's 110-year-old theme park.

Tags: project park theme beverages

Category:Food and Related Products


Tapping in: the consumer generation study

2017-07-17 16:27:00| Food Processing Technology

With untapped spending power, brands are now looking to target the Senior market with relevant products. Sonia Sharma spoke to Tetra Pak to learn more about their findings from the consumer generation study.

Tags: study generation consumer tapping

Category: Food and Related Products



Coca-Cola Co HQ tried to halt Share-a-Coke spread - James Quincey

2017-07-17 16:10:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co CEO has admitted that top managers tried to block the Share-a-Coke campaign before it became a global success for the company.

Category: Food and Related Products



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