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PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition
2016-02-16 12:52:04| Beverages - Topix.net
Gatorade's efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO Indra Nooyi. Speaking during PepsiCo's FY2015 earnings call, Nooyi championed 'very good' innovation from the global sports drink and sports performance brand.
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Category:Food and Related Products
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