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PepsiCo's Rockstar buy takes energy drinks fight global - comment
2020-03-12 15:41:00| Daily beverage news and comment - from just-drinks.com
The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.
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