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Home › Pernod Ricard keen to stem Absolut US declines

 

Pernod Ricard keen to stem Absolut US declines

2015-09-02 13:04:35| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.

Tags: stem absolut keen declines

Category:Food and Related Products

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