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Pernod Ricard looks to creativity to drive growth
2014-10-16 10:18:35| Beverages - Topix.net
Jameson has launched a new marketing campaign focusing on craftsmanship, storytelling and community, as part of a drive by brand owner Pernod Ricard UK to invest in "inspiring and engaging" marketing campaigns. The Irish whiskey brand is launching a platform, The Jameson Works, which will share content about how great craftsmen work.
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Category:Food and Related Products
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