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Pernod Ricard sings different tune on Cognac in China - Analysis

2016-02-15 14:39:00| Daily beverage news and comment - from just-drinks.com

Gong xi fa cai, as the Chinese say. The saying is the equivalent of "happy new year" and is ubiquitous in China at this time of year, partly because of the earworm of a song that is played in every department store and on all television shows.

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