Pernod Ricard to focus less on brands, more on consumers - CEO - je.st - Pernod Ricard to focus less on brands, more on consumers

Home › Pernod Ricard to focus less on brands, more on consumers - CEO

Pernod Ricard to focus less on brands, more on consumers - CEO

The new head of Pernod Ricard is looking to shift the company's focus away from being brand-centric to being more consumer-centric.