Home Pernod Ricard uses ASMR sounds to support US launch of Kahlua Espresso Style Martini RTD - video
 

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Pernod Ricard uses ASMR sounds to support US launch of Kahlua Espresso Style Martini RTD - video

2019-02-28 12:36:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard is to launch its Kahl˙a Espresso Style Martini RTD in the US, alongside a video campaign that harnesses the power of the auditory phenomenon known as ASMR.

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