PHONE TRACKING TECHNOLOGY
Case Study Situation:
Patrick Dealer Group were experiencing poor lead conversion from the phone traffic, even with an increase in inbound phone volume.
The Significance of the Solution:
Every dealer team now realizes that 84% or more of car purchases are made with 90 days of the initial search by car shoppers.
This means that being able to track and retarget phone traffic within a short period of time after the initial call can means higher conversions, fewer lost sales, and increased profits.
In this case study, the Patrick dealerships increased sales conversions by 10%, gained 197 more sales, and realized $400,000 in profits all by using CallSources tracking technology and reporting system.
The Article Phones Outperform InternetDealer Call-to-Conversions Up by 33 % appeared first on Automotive Digest.