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Polk Study on Dealer Reviews Digs into How Seriously Consumers Are Taking It

2013-07-28 00:16:06| AutomotiveDigest.com - Automotive Industry News

While it may seem like a no-brainer, higher average star ratings directly lead to increased sales. DealerRater brought in Polk to conduct a study on how seriously consumers taking star ratings to choose which dealers theyll be doing business with. Dealers earning star ratings of four or five (on a five-point scale) are getting 21% higher year-over-year sales increase than other dealers what are getting two stars or below. Consumers are taking this reputation management resource as usually their top reason for going to a specific dealership and completing the transaction. DealerRaters Certified Dealer Program is driving sales volume increases at dealerships. Read all about what Polks finding were and on what reputation management means now for dealers.  The Article Polk Study on Dealer Reviews Digs into How Seriously Consumers Are Taking It appeared first on Automotive Digest.

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