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Private Label Brands Are Booming In Dairy And Snack Foods

2014-01-27 14:25:31| dairynetwork News Articles

A recent study shows price and value are the main factors for consumers choosing private labels. A new study released by Market Force Information shows that 83 percent of consumers buy private label products if it presents a better value. Dairy products led all products in terms of private label purchases, followed closely by snack foods and cleaning supplies.

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