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Programmatic Is Big, Just Don't Call it That, MediaLink's Matt Spiegel
2015-12-20 08:22:20| IT Services - Topix.net
The state of automated media transactions and audience targeting with deep data is growing quickly, but it should not be called "programmatic" explains Matt Spiegel , SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn't a media platform, it isn't a thing and the perception of the word is actually limiting the growth of the automated media movement.
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