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Proof Of Beef's Sustainability Pays For Everyone

2014-03-04 21:21:00| Beef

By Wes Ishmael “Beef is at the core of what we do past, present and future,” says Bob Langert, vice-president of global sustainability for McDonald’s Corporation. “We want the beef industry and McDonald’s to prosper as a result of ensuring that beef is sustainable long-term.” This has been true since founder Ray Croc opened the first McDonald’s restaurant in 1955. So has focusing on customers as the primary driver of its business. read more

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