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Publicis Media restructures six agencies into four
2016-03-10 20:38:46| Food - Topix.net
With a goal of creating what chairman and CEO Maurice LA©vy called a "leaner and simpler structure," Publicis Media is consolidating its six global agency brands - Starcom, Mediavest, Spark, Zenith, Optimedia and the one-year-old Blue 449 - into four. Under the new structure announced yesterday by the Paris-based holding company, the Starcom and Zenith networks will continue to operate as global agency brands, with Mediavest The new divisions form Publicis Groupe's new Publicis Media division, which was created late last year in a sweeping reorganization that saw Publicis Groupe reorganized into four main hubs: Publicis Communications ; Publicis Media; the digital division Publicis.Sapient and Publicis Health.
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