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Pure Spoon CEO: HPP is going to turn the baby food category on its head

2015-12-09 19:44:09| Grocery - Topix.net

It won't happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing in a category she claims is ripe for disruption. And while Alison Eberle's Pure Spoon branded HPP organic fruit and veggie purees are more expensive than heat-treated rivals, buyers at Whole Foods, Sprouts, Hy-Vee, Wegmans and Fairway have all been sufficiently intriged by the concept to give them a chance, while Target has even worked with her to create a dedicated refrigerated kids' food section in its baby aisle.

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