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QVC ahead of the curve on retailing trends

2014-11-25 14:09:28| IT Services - Topix.net

If any company should be comfortable in the cutthroat business of American retail these days, it should be QVC, the instant-shopping outfit based in West Chester, about 30 miles west of Philadelphia. Store chains such as Urban Outfitters are scrambling to reach buyers through smartphone apps, wired warehouses and data-guided custom offers in social media.

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