Qualcomm's keynote at the International CES was packed with big names and even a Big Bird, but CEO Paul Jacobs' focus was on something much smaller -- a new family of processors aimed at high-end smartphones and tablets. The Snapdragon 800 series will appear in "premium" mobile devices in the second half of the year and give up to a 75 percent performance boost over Qualcomm's current Snapdragon S4 chips, Jacobs said.