Last week, when Ratan Tata flagged off a joint initiative with Google and Intel and Tata Trusts to increase Internet usage for rural women, the 77-year old Tata Sons chairman emeritus had added yet another achievement to his list of accomplishments, since he retired from the Tata Group in 2012. Hailed as a game-changer to digitally connect women from villages and small towns, the initiative, which came a day after the government's much publicised "Digital India" campaign, again turned the focus on Tata's forays into the cyber-world and his association with the younger generation and start-ups.