Home Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future
 

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Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future

2014-10-01 13:54:00| Daily beverage news and comment - from just-drinks.com

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.

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