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Research in Focus - Older Consumers Seek Inclusive Products

2015-02-03 11:39:00| Daily beverage news and comment - from just-drinks.com

Aging consumers are responsible for a significant consumption proportion. However, marketers often get their message wrong by targeting stereotypes of the older generation, such as being overly fragile and worried about their health. In reality, targeting this age group is not radically different to targeting other adults.

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