There are several notable standout series in the world of car-racing games, including Electronic Arts' Need for Speed and Sony's Gran Turismo. However, Namco Bandai's Ridge Racer could surge past the competition with a new free-to-play model. Namco Bandai is far from the first company to embrace this model. The way it works is that the game typically is provided for free but there are fees for premium content and extras.