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Ryanair CMO: 'We'd need to get very distracted for 'Amazon of travel' plan to dilute the brand'

2015-10-05 14:07:40| Airlines - Topix.net

Ryanair's chief marketing officer Kenny Jacobs says it would need to get 'very distracted' expanding into leisure to dilute the brand and derail its attempt to become the "Amazon of travel". Chief executive Michael O'Leary made the comparison last week to sum up how the airline will double annual profits to a 2bn over the next six to eight years.

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