Design by Cosmic, which moved in September to the historic Leonard Building in downtown Santa Cruz, created the brand and color scheme for the new free community calendar, CruzCal.org. VivoInspire.com , a company of 50 employees that developed technology to help students build good habits, acquired Santa Cruz startup Arqetype, moved its headquarters from London to Santa Cruz and signed a lease for the Westside with plans to add 20 jobs in the next year.