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Satisfying fickle consumers key challenge ahead for drinks industry - research

2016-01-03 16:46:00| Daily beverage news and comment - from just-drinks.com

A new just-drinks report has suggested drinks brands across all categories will have to work increasingly hard to satisfy the requirements of "a more demanding and increasingly fickle consumer", with more knowledgeable consumers become "increasingly willing to try a wider variety of products across different price points".

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