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Sausage ceasefire may not end war between China's noodle kings

2013-10-10 19:20:44| Beverages - Topix.net

The price war for China's $8.8 billion instant noodle market sparked last year by Uni-President China Holdings Ltd's porcine giveaways soon escalated into free drinks, extra seasonings and other gifts as incumbent heavyweight Tingyi Holdings Corp., owner of the Master Kong brand, sought to defend its patch.

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