Home › Scotts sees 95pc jump in high-value users via programmatic mobile ads
 

Keywords :   


Scotts sees 95pc jump in high-value users via programmatic mobile ads

2016-04-16 03:39:47| Chemicals - Topix.net

Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to The executive explained that the app install push was supported through thousands of smaller campaigns targeted to various groups, and surprised Scotts Lawn when consumers outside of its goal demographic showed much more positive results.

Tags: users mobile jump ads

Category:Chemicals

Latest from this category

All news
26.06Automotive Color by BASF Recognized with Renowned Red Dot Award
26.06Beckers Commits to Widespread Science Based Targets
26.06PPG to Announce Second-quarter 2024 Results July 18
26.06Fresh Coat for First Responders: New Hampshire Fire Station Gets a Makeover by California Paints
26.06WEG Mexico Obtains Quality Certificate from QUALICOAT
26.06Cool Roof Coatings Market to Reach US$9.2B by 2030: Fairfield
25.06Briolf Group to Invest $30 Million in Its First US Production Plant
25.06Sherwin-Williams Announces 2023 Water and Wastewater Impact Award Winners
Chemicals »
26.06Rockline Industries Wins WOW Innovation Award
26.06IMS Technologies Expands Calcinate Production Site
26.06Horizon expert 'gave evidence based on informal chats'
26.06Automotive Color by BASF Recognized with Renowned Red Dot Award
26.06Beckers Commits to Widespread Science Based Targets
26.06PPG to Announce Second-quarter 2024 Results July 18
26.06Fresh Coat for First Responders: New Hampshire Fire Station Gets a Makeover by California Paints
26.06Michigan Sets Record Recycling Rate in 2023, Recycles Nearly 70,000 Tons of Materials
More »