Sears Holdings Corp named a former Johnson & Johnson executive to a new position as president of "hardlines" as the struggling retailer tries to stem the declining market positions of the Kenmore, Diehard and Craftsman brands. REUTERS: Sears Holdings Corp named a former Johnson & Johnson executive to a new position as president of "hardlines" as the struggling retailer tries to stem the declining market positions of the Kenmore, Diehard and Craftsman brands.