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Seasonal Packaging: Is it Really Worth It?

2015-11-06 00:36:09| Beverages - Topix.net

Seasonal and holiday packaging has seen a huge growth since 2012, but it is not always worth the investment, according to Grimes Packaging Services based in Florida, US. It claims companies like Starbucks and Coca Cola roll out special packaging for big holidays throughout the year, using the calendar as an opportunity to create relevance with consumers.

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