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See the Spot: Viva Paper Towels Give Secret Subway a Thorough Cleaning
2016-03-31 16:58:30| Paper - Topix.net
Paper towels are already a $5 billion-plus category, but they could be a lot bigger if people would use them for more things, like, say cleaning the subway. So in an effort to do what marketers love most -- expand usage occasions -- Kimberly-Clark Corp. and agency Tris3ct, Chicago are launching an "Unleash Clean" campaign that shows people using Viva paper towels to clean a subway station.
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Category:Materials
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