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Shopping Behavior for Millennials Raises Industry Eyebrows
2013-05-19 19:36:44| AutomotiveDigest.com - Automotive Industry News
Driving Sales News asks: Where have all the drivers gone? Something shifted with regards to our driving behaviors during the mid 2000's and we simply started driving less even though the population continued to grow. The Reuters staff suggests: This trend is reflected in vehicle ownership, which has decreased by 4 percent between the all-time high of 1.24 vehicles per driver in 2006 and now. The percentage of driving-age Americans with licenses also fell to a 30-year low of 86 percent in 2011 from an all-time high of 90 percent in 1992. Editorial comment: And so we ask, could Millennials have something to do with it? With the Millennial generation, those Internet-addled 80s and 90s babies, now making up 40 percent of the potential U.S. car-buying population, auto manufacturers and their dealerships had better well pay attention to who they are, what they want in a car and what it will take to draw them into the showroom. [Read more]The Article Shopping Behavior for Millennials Raises Industry Eyebrows appeared first on Automotive Digest.
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Category:Automotive