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'Shui Jing Fang appears to be broken, from the outside': Analyst tells Diageo boss

2014-08-01 10:47:27| Beverages - Topix.net

Sales of Diageo's super premium baijiu brand Shui Jing Fang fell 79% in 2014, but CEO Ivan Menezes insists the firm can rebuild an 'attractive business' by slashing prices and improving route to market.

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