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Singapore Airlines appoints Zenithoptimedia as global AOR

2015-09-20 21:48:40| Airlines - Topix.net

MUMBAI: Singapore Airlines has appointed ZenithOptimedia Group as agency of record to manage its global media communications business both offline and online. The contract will take effect from 1 October, 2015 and will see ZenithOptimedia Group continue Singapore Airlines' media strategy of balancing traditional with new digital forms advertising.

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