Consumers Getting Buried Auto Loan Debt at Record Levels
Car buyers racking up auto loan debt to finance vehicle purchases
Average auto loan balance will about $18K per borrower in 2014
Consumer have fewer financial options so going to straight loans
Video Ads Test on Facebook Seek Consumer Connection
Long awaited video ads finally introduced on Facebook this week
Video ads are scheduled to start playing automatically
Car Insurance Premiums Jump 62% After First Accident
California drivers pay bigger insurance premium for accidents
Premiums increase average of 62% after first accident, compared w/ 38% for U.S. average
Vulture Tort Law Lawyers Look Next to Driverless Car Suits
Experience & court decisions in Toyota cases to move to driverless cars
Tort lawyers hiring so called software experts to testify
Salespeople Using Tablets Gain Highest Customer Satisfaction
Customer satisfaction highest when auto salesperson is using tablet
Helps maintain consistency in the sales process & provide information
Retargeting Ads are Working to Sell Cars to Tailored Audiences
Users are re-targeted with ads for products previously browsed online
Retargeting expected to spread and impinge on consumer privacy
Be the Smartest Person in the Room: get more in-depth (but still fast) rundown of the above-mentioned stories RIGHT HERE.The Article Six in Sixty Dec. 19, 2013 appeared first on Automotive Digest.