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Six in Sixty Dec. 19, 2013
2013-12-19 18:26:14| AutomotiveDigest.com - Automotive Industry News
Consumers Getting Buried Auto Loan Debt at Record Levels Car buyers racking up auto loan debt to finance vehicle purchases Average auto loan balance will about $18K per borrower in 2014 Consumer have fewer financial options so going to straight loans Video Ads Test on Facebook Seek Consumer Connection Long awaited video ads finally introduced on Facebook this week Video ads are scheduled to start playing automatically Car Insurance Premiums Jump 62% After First Accident California drivers pay bigger insurance premium for accidents Premiums increase average of 62% after first accident, compared w/ 38% for U.S. average Vulture Tort Law Lawyers Look Next to Driverless Car Suits Experience & court decisions in Toyota cases to move to driverless cars Tort lawyers hiring so called software experts to testify Salespeople Using Tablets Gain Highest Customer Satisfaction Customer satisfaction highest when auto salesperson is using tablet Helps maintain consistency in the sales process & provide information Retargeting Ads are Working to Sell Cars to Tailored Audiences Users are re-targeted with ads for products previously browsed online Retargeting expected to spread and impinge on consumer privacy Be the Smartest Person in the Room: get more in-depth (but still fast) rundown of the above-mentioned stories RIGHT HERE.The Article Six in Sixty Dec. 19, 2013 appeared first on Automotive Digest.
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