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Smart Selling: Close face-to-face in your Dealerships Showroom, not on the Internet.
2013-02-07 18:55:34| AutomotiveDigest.com - Automotive Industry News
How to review leads and communicate with prospects. 32% of consumers travel more than 20 miles to a dealership does your dealership have a good process in place for before, during, and after they arrive? When it comes to customer experience, a good dealership process is just as important as a good price. According to recent studies: 45% of consumers bought a different make due to a poor process Brand deflection is high without a great Internet Sales Process OEM market share can erode Most prospects have champagne taste and beer pocketbooks as customers tend to car up while on the internet. This in turn causes salespeople to struggle on the phone because the lead is not consistent with the customers actual needs. Here are a few tips to communicate with customers clearly: The Article Smart Selling: Close face-to-face in your Dealerships Showroom, not on the Internet. appeared first on Automotive Digest.
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Category:Automotive