Dana Anderson , 60, will take over the role, which puts her in charge of brand strategy, marketing, media and digital for the company's biggest brands - a group that includes Oreo, Nabisco and Cadbury. Anderson previously served as the senior vice president of marketing communication and strategy for Kraft, where she spearheaded a long-needed advertising overhaul for several Kraft products, helping make a series of staid campaigns much more engaging, according to the Chicago Business Journal , a Bizwomen sister publication.