CSPI report dresses down the beverage industry, but the International Council of Beverages Associations claims its members are behaving responsibly The soda industry has vigorously defended itself against claims it is "borrowing a page from the tobacco industry playbook" by trying to spread its products in low- and middle-income countries. "Carbonating the World," a report from the Center for Science in the Public Interest, a nonprofit focusing on nutrition, food safety and health, claimed big beverage companies, such as Coca-Cola and PepsiCo, are spending billions of dollars in countries such as Mexico, China and India.