Forbes: Sustainability is all the rage these days. The phrase Sustainable Development can be heard with equal frequency in both boardrooms and dorm rooms. Thats because its a phrase implying you can have your cake and eat it too.
The only problem is, sometimes the sustainable part of the equation gets lost along the way.
But one initiative involving two very different bedfellows is worth noting, precisely because it hasnt lost sight of the forest for the trees when it comes to balancing sustainability...