When people spend as much as they do to buy coffee at Starbucks, you wouldn't think they would pay much attention when a cup goes up five to 20 cents. But more attention than usual is being paid to the most recent increase in prices at Starbucks because it's: b) The company led by Howard Schultz, who some politically conservative people view as an adversary because he doesn't share their views; c) Raising prices even though J.M. Smucker just announced a price decrease on brands including Dunkin' Donuts, Folgers and others because the cost of Arabica beans have fallen.