Study Shows High Satisfaction and Continuing Strong Intent to Purchase GPS Fleet Management Systems among Fleets in a Wide Range of Categories
C.J. Driscoll & Associates, a leading supplier of market research and consulting services for the GPS and wireless communication industries, has released a new multi-client marketing research study covering interest, use, and satisfaction of U.S. fleet operators with Mobile Resource Management systems and services.
The 2013-14 Survey of Fleet Operator Interest in MRM Systems and Services assesses fleet operator interest in GPS fleet management, driver behavior management and GPS-equipped handset/portable solutions for managing mobile workers. The study details the principal motivations of fleet operators for deploying MRM solutions and the operational and financial benefits derived from these systems.
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